Tiger Lily is an online boutique that merges elegance with mindfulness, catering to individuals who appreciate quality craftsmanship in jewellery and accessories while embodying a lifestyle of wellness and mindfulness. With bespoke yoga and mindfulness sessions as a unique offering, the brand positions itself as a go-to destination for those seeking affordable yet luxurious products that enhance both personal style and inner peace. The target audience includes health-conscious consumers and fashion-forward individuals who value sustainability and ethical practices in their shopping experiences.