ULTA Beauty is positioned as a leading destination for beauty enthusiasts who seek exceptional products at accessible prices. The 21 Days of Beauty event highlights the brand's commitment to delivering value through exclusive daily deals, making it attractive to budget-conscious consumers who wish to explore high-quality beauty products. With significant discounts like 50% off various beauty items, alongside additional promotions on hair tools and organic skincare, ULTA Beauty appeals to a diverse audience, from makeup novices to seasoned professionals. This strategic pricing and event-driven marketing not only fosters customer loyalty but also solidifies ULTA's market position as a go-to hub for beauty essentials.