Under Luna is a sustainable hair care brand dedicated to providing plant-based, non-toxic solutions for consumers seeking natural beauty methods. With a focus on handcrafted quality, Under Luna caters to health-conscious individuals who value eco-friendly products. The brand's unique selling points include a personalized hair quiz that guides customers in selecting the right products for their hair type, a 10% discount on purchases, and free shipping on orders over $60, making it accessible and consumer-friendly. Positioned in the premium natural skincare market, Under Luna appeals to millennials and Gen Z who are increasingly seeking out ethical and transparent beauty brands that prioritize both wellbeing and the environment.