Uriage harnesses the natural power of Alpine thermal water to create advanced skincare solutions that cater specifically to the needs of sensitive, dry, and irritated skin types. Positioned as a leader in specialized skincare, Uriage not only provides effective topical treatments but also offers therapeutic services through its dedicated Thermal Center for dermatitis, establishing a holistic approach to skin health. The brand targets individuals seeking effective, dermatologist-approved skincare options that prioritize sensitivity and optimal hydration, positioning itself as a trusted ally for those battling skin irritations and looking for soothing, restorative care.