Waxberry embodies elegance and sustainability, offering handcrafted, smokeless, refillable oil candles that cater to eco-conscious consumers seeking unique home decor solutions. Targeting individuals who appreciate artisanal products and value the ambiance of candlelight without the drawbacks of traditional candles, Waxberry sets itself apart with innovative offerings like LED string lights and a complimentary fragrance oil with candle purchases. While addressing current shopping cart challenges, the brand emphasizes a personal touch by encouraging phone orders, fostering a direct connection with their customers and enhancing the overall consumer experience.