What Goes Around is a lifestyle brand focused on sustainable and ethically sourced products that resonate with environmentally conscious consumers. The brand aims to create a community that values not just quality and style, but also the impact of their choices on the world. Targeting millennial and Gen Z audiences, What Goes Around positions itself as a trendy alternative to fast fashion, emphasizing circularity and the idea that what we consume has far-reaching effects. By promoting a narrative of responsible consumption, the brand differentiates itself through unique storytelling, transparency in sourcing, and collaborative design with local artisans. The concept embodies a modern approach to fashion that encourages mindfulness while celebrating individuality.