Who Gives A Crap is a purpose-driven brand that offers eco-friendly toilet paper while actively contributing to global social good. The brand targets environmentally-conscious consumers who value sustainability and social impact. By donating 50% of profits to clean water and sanitation initiatives, Who Gives A Crap positions itself as not only a provider of a necessary household product but also as an agent of positive change. The innovative subscription model and commitment to sustainability appeal to a growing market of ethical consumers seeking both convenience and a way to make a difference through their everyday choices.