Yanca is a brand dedicated to providing inclusive makeup solutions tailored for individuals with sensitive skin, particularly those affected by conditions like broken capillaries. By acknowledging the impact of environmental factors and stress on skin sensitivity, Yanca positions itself as a leader in the beauty space, advocating for the importance of skincare as a foundation for makeup application. The brand's unique selling proposition lies in its commitment to create products that not only enhance beauty but also prioritize skin health. Targeting a diverse audience that values both quality makeup and effective skincare, Yanca aims to empower everyone to embrace their beauty confidently.