eSalon offers a unique and personalized solution for hair color enthusiasts seeking convenience and quality. By providing custom-made hair color delivered directly to customers, eSalon targets individuals who value self-expression through their hair, are looking for customized beauty solutions, and prefer the comfort of home over traditional salon visits. The simple ordering process, personalized instructions, and satisfaction guarantee position eSalon as a customer-centric brand that empowers users to achieve their desired look effortlessly, catering especially to busy professionals and beauty aficionados who appreciate tailored experiences.