eSalon specializes in delivering customized hair color solutions, leveraging the expertise of licensed colorists to create unique products tailored to individual customer preferences. With a priority on high-quality ingredients, eSalon addresses the growing demand among beauty consumers for personalized, salon-quality experiences within the convenience of home delivery. The brand targets modern individuals who value self-expression, sustainability, and convenience, positioning itself as a leader in the direct-to-consumer hair care market while ensuring customer satisfaction through exceptional service.